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Ruben Cuevas Rumin
Assistant Professor

Telphone:: (+34) 91-624-6232
Fax:91-624-8749
E-mail: rcuevas@it.uc3m.es
Address: Universidad Carlos III de Madrid. Avda de la Universidad, 30
E-28911 Leganes (Madrid) Spain
Visits: Escuela Politecnica Superior. Building Torres Quevedo
Office 4.0.F02


 SHORT BIO

Ruben Cuevas Rumin was born in Madrid, in 1981. He obtained his PhD and MSc in Telematics Engineering and MSc in Telecommunications Engineering at University Carlos III of Madrid (Spain) in 2010, 2007 and 2005 respectively. Furthermore he received his MSc in Network Planning and Managment at Aalborg University (Denmark) in 2006. He is member of the Telematic Engineering Department and NETCOM research group since 2006, where he is currently Assistant Professor. Between January and December 2012 he was Courtesy Assistant Professor in the Computer and Information Science department at University of Oregon. In addition, from September 2008 until March 2009 he was intern in the Internet Scientific Group at Telefonica Research Lab Barcelona.
He is coauthor of more than 70 papers in prestigious international journals and conferences such as ACM CoNEXT, WWW, Usenix Security, ACM HotNets, IEEE Infocom, ACM CHI, IEEE/ACM TON, IEEE TPDS, CACM, PNAS, Nature Scientific Reports, PlosONE or Communications of the ACM. He has been the PI of 10 research projects funded by the EU H2020 and FP7 programs, the National Government of Spain and private companies and overall has participated in 24 research projects. Ruben's main research interests include Online Advertising, Web Transparency, Personalization and Privacy, Online Social Networks, and Internet Measurements.
Ruben's research in file-sharing piracy, online social networks, online advertising fraud and web transparency has been featured in major international and national media such as The Financial Times, BBC, The Guardian, The Times, New Scientist, Wired, Corriere della Sera, O'Globo, Le Figaro, El Universal, El Pais, El Mundo, ABC, Cadena Ser, Cadena Cope, TVE, Antena3, La Sexta, etc.
Ruben has been teaching since 2006 in different degrees and masters at UC3M including Telecommunications Engineering, Telematics Engineering and Computer Science. Moreover he was the Main Instructor of a Master/PhD course at the CIS department at University of Oregon in Fall semester 2012.

 NEWS

  • [May 2018] Our paper on Facebook Gender Divide accepted at PNAS.
  • [May 2018] Our paper on Facebook use of sensitive data for advertising purposes accepted at Usenix Security 2018.
  • [May 2018] We start the EU SMOOTH project to help micro-enterprises adopting the GDPR
  • [April 2018] Our paper defining an unsupervised algorithm for identifying influential users in OSNs accepted at Nature Scientific Reports.
  • [March 2018] Our research on Facebook use of senstive data for advertising purposes featured in press: NewScientist, Financial Times, Sunday Times, Le Figaró, Agencia EFE, Cuatro TV, etc. link.
  • [Dec 2017] Our research on the socio-cultural similarity of Spanish regions (including Cataluña) featured by EFE (one of the main press agencies in Spain) and several other media (El Confidencial, Diario.es, La Razon, Libertad Digital, etc). link.
  • [Dec 2017] Interview with Angel Cuevas for NTN24 about value of users for online advertising and web transparency. link.
  • [Nov 2017] Our paper presenting AdTag, a platform to perform opportunistic targeted network measurements using ads, accepted at ACM Hotnets'17.
  • [Nov 2017] Together with Angel Cuevas we participated at Altroconsummo (the Italian main consumers association) Festival held in Milano to present FDVT.
  • [Oct 2017] A nice article about our research on Gender Divide in Facebook appeared in El Pais. link.
  • [Oct 2017] I participated as speaker in the CdP 2017 European Summit talking about security and fraud around personal data. More info about CdP here.
  • [Sep 2017] I have been appointed member of the I-COM Data Science Board.
  • [Sep 2017] The open source version of Nameles, our real time system for the detection of low quality ad traffic, publicly released. More information here.
  • [Jul 2017] FDVT over 5K installations!!!. If you still do not have it, you can download it from here.
  • [Jun 2017] I presented FDVT at the Euroconsumer's seminar.
  • [Jun 2017] I presented our work on auditing online advertising at ANFO (Norwegian Advertisers Associaton) Programmatic Seminar.
 RESEARCH AND PUBLICATIONS

NETCOM Group: Researching on Networks and Communication Servicies


PUBLICATIONS

Selected Publications:
  • Analyzing gender inequality through large-scale Facebook advertising data
    D. Garcia, Y. Mitike-Kassa, A. Cuevas, M. Cebrian, E. Moro, I. Rahwan, R. Cuevas
    Proceedings of the National Academy of Science of the United States of America (PNAS). 2018.
    Download (preprint)

  • Facebook use of sensitive data for advertising in Europe
    J. Gonzalez, A. Cuevas, R. Cuevas
    27th USENIX Security Symposium (USENIX Security). 2018.
    Download(preprint)

  • Unsupervised Scalable Statistical Method for Identifying Influential Users in Online Social Networks
    A. Azcorra, L.F. Chiroque, R. Cuevas, A. Fernandez-Anta, H. Laniado, R. Lillo, J. Romo
    Nature Scientific Reports. 2018.
    Download

  • Opportunities and Challenges of Ad-based Measurements from the Edge of the Network
    P. Callejo, C. Kelton, N. Vallina-Rodriguez, R. Cuevas, O. Gasser, C. Kreibich, F. Wohlfart, A. Cuevas
    16th ACM Workshop on Hot Topics in Networks (HotNets). 2017.
    Download

  • FDVT: Data Valuation Tool for Facebook Users
    J.Gonzalez, A. Cuevas, R. Cuevas
    The ACM Confernece on Human Factors in Computing Systems (CHI). 2017.
    Download

  • Independent Auditing of Online Display Advertising Campaigns
    P. Callejo, R. Cuevas, A. Cuevas, M. Kotila
    15th ACM Workshop on Hot Topics in Networks (HotNets). 2016.
    Download

  • Understanding the detection of fake-view fraud in Video Content Portals
    M. Marciel, R. Cuevas, A. Banchs, R. Gonzalez, S. Traverso, M. Ahmed, A. Azcorra
    25th International World Wide Web Conference (WWW). 2016.
    Download

  • Assessing The Evolution of Google+ in its First Two Years
    R. Gonzalez, R. Cuevas, R. Motamedi, R. Rejaie, A. Cuevas
    IEEE/ACM Transactions on Networking (TON). 2015
    Download

  • I Always Feel Like Somebody's Watching Me. Measuring Online Behavioural Advertising
    J. Carrascosa, J. Mikians, R. Cuevas, V. Erramilli, N. Laoutaris
    11th ACM International Conference on emerging Networking Experiments and Technologies (ACM CoNEXT). 2015.
    Download

  • Quantifying the Economic and Cultural Biases of Social Media through Trending Topics
    J. Carrascosa, R. Cuevas, R. Gonzalez, A. Azcorra, D. Garcia
    PLOS ONE. 2015.
    Download

  • BitTorrent Locality and Transit Traffic Reduction: when, why and at what cost?
    R.Cuevas, N.Laoutaris, Y. Xiao, G. Siganos and P. Rodriguez
    IEEE Transactions on Parallel and Distributed Systems (TPDS). 2014
    Download

  • Are Trending Topics useful for marketing? Visibility of Trending Topics vs Traditional Advertisement
    J. Carrascosa, R. Gonzalez, R. Cuevas, A. Azcorra
    ACM Conference on Online Social Networks (COSN). 2013.
    Download

  • Investigating the Reaction of BitTorrent Content Publishers to Antipiracy Actions
    R. Farahbaksh, A. Cuevas, R. Cuevas, R. Rejaie, M. Krycka, R. Gonzalez, N. Crespi
    IEEE International Conference on Peer-to-Peer Computing (P2P). 2013.
    Download

  • Google+ or Google-? Dissecting the Evolution of the New OSN in its First Year
    R. Gonzalez, R. Cuevas, R. Motamedi, R. Rejaie, A. Cuevas
    22nd International World Wide Web Conference (WWW). 2013.
    Download

  • A survey of mobility in information-centric networks
    G. Tyson, N. Sastry, R. Cuevas, I. Rimac and A. Mauthe
    Communications of the ACM (CACM). 2013
    Download

  • Unveiling the Incentives for Content Publishing in Popular BitTorrent Portals
    R.Cuevas, M.Kryczka, A. Cuevas, S. Kaune, C. Guerrero and R. Rejaie
    IEEE/ACM Transactions on Networking (TON). 2013.
    Download

  • Unraveling the structure of live BitTorrent Swarms: methodology and analysis
    M.Kryczka, R. Cuevas, C. Guerrero and A. Azcorra
    IEEE International Conf. in Peer-to-Peer Computing (IEEE P2P). 2011.
    Download

  • Deep Diving into BitTorrent Locality
    R.Cuevas, N.Laoutaris, Y. Xiao, G. Siganos and P. Rodriguez
    IEEE International Conference on Computer Communications (IEEE INFOCOM). 2011.
    Download the tech report
    This paper was mentioned as one of the best papers of the week in the MIT's Technology Review Blog.
    The short version of this paper was nominated for ACM Sigmetrics 2010 Best Student Poster Award (3/28 posters were nominated).

  • Is Content Publishing in BitTorrent Altruistic or Profit-Driven?
    R.Cuevas, M.Kryczka, A. Cuevas, S. Kaune, C. Guerrero and R. Rejaie
    6th ACM International Conference on emerging Networking Experiments and Technologies (ACM CoNEXT). 2010
    This paper was selected for fast-track to IEEE/ACM Transactions on Networking
    Download

  • Unraveling BitTorrent's File Unavailability: Measurements and Analysis
    S, Kaune, R.Cuevas, G. Tyson, A. Mauthe, C. Guerrero and R. Steinmetz
    IEEE International Conference in Peer-to-Peer Computing (IEEE P2P). 2010
    Download

  • Routing fairness in Chord: Analysis and Enhancement
    R. Cuevas, M. Uruena, A. Banchs
    The 28th Conference on Computer Communications (IEEE INFOCOM). 2009.
    Download
    This paper received the School on Advanced Topics In Networking (SATIN) Best Paper Award (Selected among more than 90 papers).

Full List of Publications



PROJECTS

Current Projects:
  • SMOOTH: GDPR Complace Cloud Platform for Micro Enterprises (H2020-786741). Funded by the European Union.
  • BRADE-CM: BRAin inspired Data Engineering. Funded by the Regional Government of Madrid.
Past Projects:
  • ReCRED: from REal-world identities to privacy-preserving and attribute-based CREDentials for device-centric access control (H2020-653417). Funded by the European Union.
  • Implementing a Parser for Web Security Analyisis Experiments. Funded by the NEC Europe.
  • TYPES: Towards transparencY and Privacy in the onlinE advertising businesS (H2020-653449). Funded by the European Union.
  • Attribution Models for Online Advertising Campaigns. Funded by Neo@Ogilvi.
  • FDVT: Personal Data Valuation Tool For Facebook Users. Funded by the Data Transparency Lab.
  • eCOUSIN: enhanced COntent distribUtion with Social INformation (FP7-318398).  Funded by the European Union.
  • eeCONTENT: energy efficiency in Content Distribution.Funded by the Spanish Ministry of Economy and Competitiveness (MINECO).
  • TREND: Towards Real Energy-efficient Network Design (FP7-257740).  Funded by the European Union.
  • SoCAM: Sistema Operativo de Codigo Abierto Multi-Dispositivo.  Funded by ZED Worldwide S.A., throught the Ministrty of Industry, Energy and Tourism (MINETUR)
  • Oraculo: Technological platform for real-time data packet analysis Funded by ZED Worldwide S.A., throught the Ministrty of Industry, Energy and Tourism (MINETUR)
  • MEDIANET: Integración de Servicios Multimedia de Siguiente Generción en la Internet del Futuro (S2009/TIC-1468).  Funded by the Regional Government of Madrid.
  • CARMEN: Carrier Grade Mesh Networks (NFSO-ICT.214994).  Funded by the European Union.
  • Informe técnico sobre quién son los usuarios que hacen disponibles los contenidos que se comparten a través de la aplicación BitTorrent.  Funded by La Coalición de Creadores e Industrias de Contenidos.
  • CONTENT: Excellence in Content Distribution Network Research (FP6-CONTENT-038423).Funded by the European Union.
  • BIOGRIDNET: Evolución de las Aplicaciones Bioinformáticas sobre Servicios de Red y Computación Distribuída Grid. Funded by the Regional Goverment.
  • DAIDALOS: Designing Advanced network Interfaces for the Delivery and Administration of Location independent, Optimised personal Services (IST-FP6-506997), Funded by the European Union.



PROFESSIONAL ACTIVITIES
  • Editorial Board:
    • Guest Editor of the Special Issue of Computer Communications on Green Networking. Elsevier Computer Communications. CFP

  • TPC Chair: IEEE HOTPOST 2014

  • TPC Member: IEEE GLOBAL INTERNET 2018, SIGCOMM 2017, TMA 2017, IMC 2016, ICWSM 2016, COMSNETS 2016, ITC 2016, IFIP NETWORKING 2016, GLOBAL INTERNET 2016, WONS 2016, IFIP NETWORKING 2015, CNCTV 2015, GLOBAL INTERNET 2015, IFIP NETWORKING 2014, GLOBAL INTERNET 2014, LCN 2014, CCNC 2014, ICCCN 2014, WONS 2014, IEEE ICNP Student Workshop 2014, ICDCS 2013, IEEE LCN 2013, IFIP NETWORKING 2013, ICCCN 2013, IMW 2013, IEEE ICNP Student Workshop 2014, SMARTGREENS 2013, WONS 2013, IEEE HOTPOST 2013, SETM 2013, GREENCOM 2013, ICCCN 2012, WONS 2012, IEEE HOTPOST 2012, IEEE ICON 2012, IEEE ICCCN 2011, IEEE PerGroup 2011, IEEE ICON 2011, COPS 2010.

  • Program Board for Industrial Events: Data Science Board, Data Science Hackathon Board, I-COMM 2016 (Global Forum for Marketing Data and Measurement)

  • Organizing Committee Member: e-Energy 2012 (Publicity Chair), COMSNETS 2012 (Publicity Chair)

  • Reviewer: IEEE/ACM TON, IEEE TPDS, IEEE INFOCOM, ACM CoNEXT, ACM TOMCCAP, IEEE Network, Elsevier Computer Networks, Elsevier Computer Communications, IEEE Communications Letters, IEEE ICC, IEEE Globecom, IEEE VTC, etc.



STUDENTS

PhD Students:
  • Angel Cuevas (INDRA and UC3M). Expected Graduation in 2024.
  • Jesus Romero (NEO Ogilvi and UC3M). Expected Graduation in 2024.
  • Patricia Callejo (Institute IMDEA Networks and UC3M). Expected Graduation in 2019.
  • Costas Iordanou (Telefonica and UC3M). Expected Graduation in 2019.
  • Yonas Mitike (Institute IMDEA Networks and UC3M). Expected Graduation in 2019.
  • Juan Miguel Carrascosa (UC3M). Graduated in 2016.
  • Roberto Gonzalez (UC3M). Graduated in 2014.
  • Michal Kryczka (Institute IMDEA Networks and UC3M). Graduated 2013.
Master and Bachelor Students:
  • Angel Cuevas (MSc Telematics Engineering, UC3M). Graduated 2017.
  • Pelayo Vallina (MSc Telematics Engineering, UC3M). Graduated 2017.
  • Antonio Pastor (MSc Telematics Engineering, UC3M). Graduated 2016.
  • Patricia Callejo (MSc Telematics Engineering, UC3M). Graduated 2016.
  • Yonas Mitike (MSc Telematics Engineering, UC3M). Graduated 2016.
  • Jaime Fernando Machasilla (BSc Telecommunications Engineering, UC3M). Graduated 2015.
  • Roberto Gomez (BSc Telecommunications Engineering, UC3M). Graduated 2015.
  • Diana Garcia (BSc Telecommunications Engineering, UC3M). Graduated 2015.
  • Mirian Escribano (BSc Telecommunications Engineering, UC3M). Graduated 2015.
  • Juan Jose Castaño (BSc Telecommunications Engineering, UC3M). Graduated 2015.
  • Humberto Hern‡ndez (BSc Telecommunications Engineering, UC3M). Graduated 2015.
  • Patricia Callejo (BSc Telecommunications Engineering, UC3M). Graduated 2015.
  • Gema Maria Mazorro (BSc Telecommunications Engineering, UC3M). Graduated 2015.
  • Yonas Mitike (MSc Computer And Communication Networks Engineering, Politecnico di Torino). Graduated 2014.
  • Sergio Tamurejo (BSc Audiovisual Systems, UC3M). Graduated 2014.
  • David Farache (BSc Telecommunications Engineering, UC3M). Graduated 2013.
  • Rocío Munoz (BSc Telecommunications Engineering, UC3M). Graduated 2013.
  • Almudena González (BSc Telecommunications Engineering, UC3M). Graduated 2013.
  • Diego Cristina (BSc Computer Science, UC3M). Graduated 2012.
  • Juan Miguel Carrascosa (MSc Telematics Engineering and MSc Telecommunications Engineering, UC3M). Graduated 2012 and 2011, respectively.
  • Roberto González (MSc Telematics Engineering, UC3M). Graduated 2011.
  • Beatriz Calvo (BSc Telecommunications Engineering, UC3M). Graduated 2011.
  • David Rubio (BSc Telecommunication Systems Engineering, UC3M). Graduated 2010.
  • Jose Manuel Camacho (MSc Telecommunications Engineering, UC3M). Graduated 2009.
  • Carlos Navarro (MSc Telematics Engineering, UC3M). Graduated 2008.
 TEACHING

  • Computer Networks and Services (2nd course, Degrees in Communication Systems, Telematics and Audiovisual Engineering. English) [12-13],[13-14],[14-15],[15-16], [16-17],[17-18]
  • Internet Measurements (MSc in Telematic Engineering. English) [13-14],[14-15],[15-16],[16-17],[17-18]
  • Laboratorio de Ingeniería de Servicios (5th course, Ing. Telecomunicación. Spanish) [05-06],[06-07],[07-08],[08-09],[09-10],[12-13],[13-14],[14-15]
  • Service Engineering Laboratory (5th course, Ing. Telecomunicación) [05-06,[06-07],[07-08],[08-09],[09-10],[12-13],[13-14], [14-15]
  • Content Delivery Networks ( MSc in Telematic Engineering. English) [12-13]
  • Redes y Servicios de Comunicación (2nd course, Degree Communication Systems Engineering. Spanish) [10-11],[12-13]
  • Boradband Networks ( MSc in Telematic Engineering. English) [11-12]
  • Arquitecturas de Redes de Acceso y Medio Compartido (2nd course, Degree Telematics Engineering. Spanish) [09-10],[11-12]
  • Communication Networks Architecture Laboratory (5th course, Ing. Telecomunicación, English) [09-10]
  • Telematica I (1st course, Ing. Tec. Telecomunicación: esp. Telemática, Spanish)[05-06],[06-07],[07-08]
  • Transmisión de Datos y Redes (2nd course, Ing. Técnica Informática de Gestión. Spanish) [06-07],[07-08],[08-09]
  • Master en Administración y Gestión de Sistemas Informáticos [07-08]
  • Laboratorio de Redes Multimedia (1st course, Ing. Tec. Telecomunicación: esp. Imagen y Sonido. Spanish)[08-09]
  • Tendencias de Sistemas Telemáticos (3th course, Ing.Tec. Telecomunicación: esp. Telemática. Spanish) [05-06],[06-07]
  • Network Infrastructure (MsC. Network and E-Business Centred Computing. Erasmus Mundus Program, English)[05-06],[06-07]

  • Offered TFGs and Master Thesis. We continuously offer TFGs and Master Thesis in the area of Online Advertising, Privacy, Online Social Networks and Internet Measurements. You can find some of them in the UC3M portal filtering by my name. However, note that this is not a complete list.

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